Part A: Finding Signs
studies:
• Street Safari (select details and sections, not the whole safari)
• Found Artifacts (as many as needed)
methods:
• considered and careful documentation of found artifacts
• clear/correct annotations
(1 icon, 1 index, 1 symbol, 1 paradigm, 1 syntagm, plus pragmatics for 2 = 7 total)
Part B: Making Meaning
studies:
• Coding (1 anchored type, 1 anchored image, 1 relayed type, 1 relayed image = 4 total)
• Changing Connotations. List both denotative and connotative attributes
(1 original, 2 changes = 3 total)
methods:
• produce visual examples that successfully employ the theory and are formally engaging
• clear/correct labeling for each
Part C: Defining Semiotics
terms:
semiotics, semantics, pragmatic, sign, signified, signifier, icon, index, symbol, paradigm, syntagm, connotation, denotation, anchor, relay
methods:
• clear/correct and concise definitions for each term, in your own words, thoughtfully typeset. (15 total)
• well written, concise and insightful reflection on what you learned about semiotics and its application to graphic design practice (1-2 paragraphs)
Overall requirements
• Use work already started during the original studies/assignments.
• Select artifacts that are not only correct examples of each theory, but also showcase a breadth/elevation in visual criticism and aesthetic sensitivity.
• Give proper credit where credit is due (where you found artifacts, who it's by)
• Produce everything digitally (however, refined analog methods can certainly be incorporated!)
• Prioritize the content and clarity of communication, but do not overlook form.
• Fit and print all consistently, in color, in high res, on a series of 8.5x11 or 11x17 pages
• Post Part A, B, C to blogs, for final evaluation
Schedule
5. 2/6
in-class:
Sorting and discussion. Correctly label studies and post to blogs.
Edit and select work from original studies that you will finalize for Parts A and B
(see above).
homework: Part A
6. 2/10
in-class: review Part A
homework: Part B
7. 2/13
in-class: review Part B. Write definitions.
homework: Part C
Plus, prepare a thoughtful verbal/visual presentation of Parts A, B, C (7 minutes max). Pin-up work for critique, before start of class.
8. 2/17
in-class: final presentation
