1. 2/17
The Greek philosopher Aristotle classified a speaker’s persuasive abilities into three modes of appeal – Ethos, Logos, Pathos. Modes of Appeal are useful to design because we can craft communications in an appropriate manner, to audience values, for more affective outcome.
homework:
Graphic Tool-kit
(1) Review the Modes of Appeal Worksheet.
(2) For each of the 3 modes gather 3 or more graphic components* that would be useful when communicating via that particular appeal. Total 9+. Label the mode on each. Post to blogs for evaluation.
*Graphic components include but are not limited to:
• typeface selection
• color palette
• image rendering method (e.g. wood carving, product shot)
• material or production method (e.g. augmented reality, corrugated cardboard)
• abstract graphic support element (e.g. dingbats, dotted line)
• historical or contemporary trends (e.g. Victorian, DIY. Use Graphic Style by Steven Heller to categorize historic styles. This book is on reserve.)
Read the following and record notes and thoughts to your blog.
• Graphic Style by Heller, pages 9-12
• A General Summary of Aristotle’s Appeals
• Type & Image by Meggs, pages 22-29, 117-121, 130-135
