3. 1/30
in-class: share examples, lecture part 2: meaning
Semantic Annotations
Properly identify and describe (label) the icons, indexes, symbols, paradigms, syntagms, signified/signifiers, connotations/denotations and pragmatics* found in each example.
• Tools: analog
• Document to your blogs.
*Pragmatics studies the ways in which context — the relationship of the author, audience, value, intent, environment, channel, time period, etc. — contributes to meaning.
Changing Connotations
1. Select 1 of your signs. 2. Crop, isolate or re-frame the sign if needed. Visually alter the sign (using analog and digital methods) in order to convey the new set of connotations.
• Tools: open
• 1 sign x 5 connotations = 5 studies total (Approx 30 min/each).
• Scale and fit each consistently on a separate 8.5x11. Print.
Select from these connotations:
fresh, handmade, naive, drab, official, simple, friendly, retro, loved, high tech, mystical, independent, young, healthy, ironic, natural, calm, luxurious, artistic, adorable, clean, old-fashioned, casual, rigid, mass produced, scary, confusing, whimsical, optional: come up with a few of your own.
Read the following and record notes and thoughts to your blog.
• Visible Signs by Crow, pages 54-57, 74-76
• Type & Image by Meggs, pages 14-15, 58-59
