4. 2/3
in-class: review changed connotations (1-on-1). In partners, neatly list the new denotative and connotative attributes for each study (Total 5, plus original = 6). Post to blogs.
Brainstorming
In partners, select a few signs (found during previous projects). For each, brainstorm (via mindmap) a range of new signs that, when added to the original, will anchor and relay the meaning.
homework:
Coding (via anchorage and relay)
Test out various sign combinations (via quick thumbnails) that you discovered during the brainstorming exercise. Post thumbs. Select the best thumbnails to realize. Isolate signs as needed.
• Tools: analog and digital.
• Total 8 studies (= 2 studies per combination, see below). Approx 20 min/study.
• Print each to fit nicely on 8.5x11.
Combinations:
1. Anchor the sign with type (add a single word or sentence).
2. Anchor the sign with “image” (found or made photo, illustration, logo, etc).
3. Relay the sign with type.
4. Relay the sign with image.
Read the following and record notes and thoughts to your blog.
• Type & Image by Meggs, pages 41, 62-65
• Intertextuality (start at “Roland Barthes introduced...”, stop at Levi-Strauss)
• The Language of Advertising
