2. 3/23
in-class: review definitions
1. Updating Models
The latest communication model you are studying is from 3 decades ago. Generate a list of specific examples that brings the communication components* up to date. List items that are current, relevant, and unique to both graphic design and society today.
• Collaborative effort
• Tools: craftpaper, markers
• Afterwards, individually transcribe for personal notes.
*components:
communicators
channels
messages
noise
feedback
contextual factors
homework:
Make your own model
Create your own informative, comprehensive and compelling model (aka schematic).
• Produce 1 analog and 1 digital model = 2 total.
• For analog models, start in class. Generate several quick/small studies by end of class. Document days progress to blogs.
• For digital models, start with thumbnails. Post thumbs to blogs.
Each model must:
• demonstrate your understanding of the communications process (as apropos to the present/future of visual communication discipline)
• present a uniquely different approach to overall form and concept.
• incorporate what you learned from both the class brainstorm and take-home lecture/readings.
• utilize and exploit the tools/materials appropriately (e.g. analog may be more metaphorical, while digital may be more logical).
3. 3/26
in-class: review models
Document both directions to blog.
homework:
Select and expand model.
Model should be:
• clear communication
• evidence of learning
• visually engaging
• Total 1 concept. Produce multiple formal iterations. Print for class crit.
4. 3/30
in-class: review models
Part C, continued
Based on previous feedback, finalize definition page. For each of the basic model's components list 3+ timely and relevant examples (6 components x 3 each = 18 total).
homework:
Finalize model.
Fit to 11x17. Print and document to blogs for evaluation.
